Y@H Grand Prize
Giveaway Posters
So what are Young @ Heart Expos?
Black Press Media’s Young@Heart Expos are lively community events designed to celebrate and support the 50+ audience. They bring together exhibitors, local businesses, and service providers who cater to health, wellness, lifestyle, travel, and financial planning with an all in one engaging space.
Introducing our
Y@H Grand Prize
Giveaways
For the Young @ Heart Expo in Red Deer, I was given the exciting task of designing the Grand Prize Giveaway posters. The prizes were unique and community-focused, including two season ticket packages for the Red Deer Symphony Orchestra, six tickets to the Alberta Prairie Railway Excursions, and a $400 gift card to Prince of Whales Company.
I created three distinct posters, each highlighting a prize while tying them together with a cohesive visual style. My approach was to draw inspiration from each organization’s colors and brand personality, ensuring the designs reflected their identity while still feeling unified under the expo’s branding. The end result was a set of engaging, fun, yet professional posters that stood out in a busy event environment and helped spark excitement among attendees.
Personal Favourite?
I especially admire the Red Deer Symphony Orchestra poster, not only because it is the most unique of the three, but also because the inspiration behind it (using the shapes of the cello) makes it stand out the most for me.