After taking over the design of our social media carousel campaigns, I led a significant transformation in the company’s digital performance across all platforms. In the previous year, when social media design was managed by another team member, our channels generated a total of 950,000 views and reached 207,800 viewers. Within just two months of implementing my redesigned carousel strategy, our social media presence surged to 1.3 million views and 291,000 viewers.

By focusing on following trends, creating more engaging layouts, stronger visual storytelling, and platform-optimized carousel design, I was able to dramatically increase both reach and overall visibility in a fraction of the time. These results not only surpassed the previous year’s total views but did so in under a quarter of the timeframe, demonstrating the direct impact of thoughtful, strategic design. This momentum positions our social media channels for even greater growth in the year ahead.