This bus stop poster campaign was designed to promote the Black Press Career and Education Expo in Victoria, with a focus on high-visibility, fast-paced public environments. Through bold typography, strong visual hierarchy, and a refreshed design direction, the campaign significantly increased audience engagement.

The bus stop ads played a key role in the expo’s success, doubling attendance from the previous year to over 800 attendees. For the first time ever, the Career and Education Expo also surpassed attendance for the Seniors Expo, which has historically drawn a larger audience. This marked a major milestone and demonstrated the effectiveness of the updated visual approach.

This project represents a broader shift in creative direction for the Career and Education Expo. Moving forward, I now lead the design direction for the event, shaping its visual identity and promotional strategy across platforms.