I designed this digital ad for the Who to Call feature in Black Press Media, created to be displayed across both web and social media platforms. The concept centers around highlighting the butchery’s dedication to premium, high-quality meat.

To convey this, I made the steak the focal point of the composition. Its scale and detail immediately draw the viewer’s attention and emphasize the richness and texture of the product. The surrounding dark tones were intentionally chosen to create contrast, allowing the steak to stand out while also adding a refined, elegant atmosphere that reflects the brand’s quality and craftsmanship.

The overall layout balances visual impact with simplicity, ensuring that the message of quality and authenticity remains clear and compelling.