In the weeks leading up to our Surrey event in March, we developed a series of cohesive static posts for Instagram to maintain brand consistency and keep our audience actively engaged with our upcoming expo. The goal was to create a steady visual and messaging presence that would build anticipation, reinforce key event details, and highlight the value of attending. Each post featured a variety of themes, from employer spotlights and career tips to countdown reminders and event highlights, designed to appeal to different segments of our audience.

By maintaining a consistent look and feel while varying the content themes, we ensured our campaign remained engaging, informative, and aligned with our overall brand strategy.